Does it position your organization as forward-thinking, trusted, responsive, reliable?
Does it distinguish your brand, solutions and services in a way that makes you “top of mind?”
Does it trigger an emotional connection by aligning your brand with the values and needs of your customers?
Does it convey the right messages and tone and support the brand?
Compelling stories engage and inspire. They are memorable and are shared.
Every business has stories to tell that authentically reflect the brand. These are not a cascade of differentiators, value propositions and benefits. Rather, they are useful tools that intellectually and emotionally tie the audience to the brand, building connections that can lead to understanding, trust and affinity.
Resonance Creative provides B2B marketing communications copywriting and project management to technology companies. Founder Michelle Gouldsberry has a 15-year track record of delivering compelling content and providing reliable project management services to numerous technology companies and to organizations in other industries, including financial services, medical devices, healthcare, nonprofits, the public sector and education.
Discover how Resonance Creative can apply content development expertise, crisp copywriting and creativity to help you effectively execute your marketing programs.
Learn more about Resonance Creative.
Copyright © 2011 Michelle Gouldsberry, Resonance Creative. All rights reserved.
Nothing on this site may be republished, framed, or distributed in any manner. All other copyrights, trademarks, service marks, and logos are the respective property of their holders.
Site design by Eric Gouldsberry Art Direction (EGAD).
| What They're Saying |
| “Michelle is one of the best communication professionals I've ever had the pleasure of managing. Her writing ability is first-rate, reflecting a good grasp of business value and technical details, and requires little if any editing (she can also edit other's work expertly).”
Ed Morgan |
