Resonance Creative Marketing Resources

Here you’ll find a composite of all things marketing.

Resonance Creative comes across articles, books, webinars, websites, blogs and other online resources that are too good not to mention. Hopefully, you’re already familiar with several of these.

This section will be updated regularly, so be sure to check in every now and then.

Books

Social Media:
Cluetrain Manifesto by Christopher Locke, David Weinberger, Rick Levine and Doc Searls (online book)

Corporate Blogging: Absolutely Everything You Need to Know to Get It Right by Debbie Weil

Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li and Josh Bernoff

Here Comes Everybody: The Power of Organizing Without Organizations by Clay Shirkey

Join the Conversation by Joseph Jaffe

Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers by Robert Scoble

Tribes: We Need You to Lead Us by Seth Godin

Wilkinomics: How Mass Collaboration Changes Everything by Don Tapscott and Anthony D. Williams

Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition by Andy Sernovitz, Guy Kawasaki, and Seth Godin

Online Resources

Articles:
“The Share Economy,” by Christina Kerley (Social Media for B2B)

Blogs:
Seth Godin, http://sethgodin.typepad.com

Guy Kawasaki, http://blog.guykawasaki.com

Jeremiah Owyang, Forrester Research, covering new media:
http://www.web-strategist.com/blog

Marketing:
http://www.marketingprofs.com: Covers a range of marketing topics through articles, webinars and conferences, including social media, writing, websites, SEO, CRM, ROI, segmentation, email marketing, customer behavior, brand management, and much more. Check it out.

News:
http://alltop.com: Online news aggregator
http://content-marketing.alltop.com: Content marketing on Alltop

SEO:
http://seowizardry.ca/The_Wizards_Blog/seo-website-content/

Social Media:
http://mashable.com

Copyright © 2009 Michelle Gouldsberry, Resonance Creative. All rights reserved.
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