Professional Broadcast Network (PBN)
Need: Develop a simple, cost-effective, compelling website for a newly launched business. The purpose was to provide previously contacted prospects with additional information about the company, with an emphasis on what made PBN different from other providers.
Solution: Delivered a website that focused on healthcare and employee training and efficiency as the primary benefits, along with the company’s expertise in healthcare compliance as essential to the training element.
Other related work: PBN brochure and advertisers’ media kit
TrendMicro
Need: Simplify product landing pages and develop simplified and consistent “solutions” pages according to verticals.
Solution: Co-developed product landing pages containing short introductions that highlighted key benefits, and bulleted lists for “top” features, threat protection type and supported platforms. Also developed consistent and simplified industry solutions pages.
Other related work: Updated product catalog to maintain consistency with updated website
(Agency Client)
TrimTrac
Need: Develop a website for the launch of a low-cost, small profile asset tracking device into an established market.
Solution/Result: As a part of a team of consultants that provided marketing, branding and competitive analyses, Michelle developed a site that focused on the product’s technology, size and cost differentiators. First-year sales were double the customer’s projections.
Other related work: Online product brochure
(Agency Client)