ShareData
Need: Previous conference brochures suffered from tired, dry descriptions of breakout sessions, which made reading tedious.
Solution: Livened up each of the session descriptions with a focus on the value to attendees. The brochure cover highlighted the excitement of the physical locale of the conference. The interior pages were also redesigned to convey a more exciting vibe.
Intel
Need: Intel needed a direct mail piece to promote a seminar. The goal was to convey how Intel could help IT professionals prepare for computing challenges beyond “Year 2000” issues.
Solution: Developed content around a “Be Ready” theme that focused attention on retaining a competitive edge in the 21st Century.
Charles Schwab and Co., Inc.
Need: Build excitement for two major annual conferences geared at registered independent advisors and retirement plan providers and third-party administrators.
Solution: Co-wrote high-end invitation brochures that introduced 2010 conference brand and conveyed value/opportunity of attending conferences during a poor economy and uncertain markets.
Other related work: All conference content including website, program guides, education session content and bios, email reminders and promotional items.