ISSI
Need: As a first-year public company in 1995, ISSI wanted to convey its complex technologies and story in a very simple form.
Solution: Distilled the ISSI story into six key areas, each of which was described in one to two sentences. Visually, a silicon wafer image or a reference to it was maintained throughout to provide cohesiveness to the story.
(Agency Client)
CIDCO Inc.
Need: As a first year public company in 1994, CIDCO, Inc. wanted to convey the details of its success to date without losing readers with long copy.
Solution: Developed four key, high-level, at-a-glance messages embedded into the visuals, with supporting copy details provided on the facing pages and broken down into digestible chunks using a series of subheads.
(Agency Client)
Palo Alto Medical Foundation
Need: For its 1996 annual report, PAMF wanted to convey its successes by focusing on employee and patient stories.
Solution: Wrote three of eight profiles, emphasizing the milestones and profound moments that guided these individuals in their health care careers or that brought them to PAMF as patients.
